I’ve been noticing a lot of hype lately about gender
stereotypes on children’s clothing, like this
Huffington Post article, and there have been several kickstarter
campaigns to start businesses that sell clothes for girls that have bugs and dinosaurs
and all the really fun stuff instead of just tiaras and big-eyed kittens. I
think that’s cool, and at the end of this post I highlight some of them. But
first, I have to share my rant on the insanity that retailers like to call “graphic
tees.”
Since when does your kid need to tell the world how awesome
he is with his shirt? When your kid is throwing a tantrum in the grocery store,
are people (or you?) going to look at his shirt and think “Oh, he’s a future
number one draft pick. I don’t mind him screaming at the top of his lungs.” Does it make a mother feel better, when she's woken up for the 6th time in one night, to read "I love my mommy" on her kid's shirt? If I ruled the world, I would not allow words to be printed on small
children’s clothing. It isn’t fair. That kid has no control over the message
they are sending. If they can’t read the words on their shirts, they shouldn’t
be there.
Speaking of such things, I have to share my recent research
on the topic of words on baby clothes. I’ve always been aware of the obnoxious
pink and purple obsession in little girls’ clothes, which is partly what
spurred me to start making my baby’s clothes. On a side note, I’ve discovered
that I actually like pink and purple, when used tastefully, and I’ve had two
girls and both of them love(d) pink at a very early age, without my
encouragement. There is a reason the girls section looks like pepto bismol
puke…some girls like it, and people buy it. But, back to the point, I had also
noticed over the years that the words on boys and girls clothes were different.
Girls’ shirts tended to say “cute” while boys’ shirts say “strong.” But I
didn’t realize how bad it really was. The Gap is the exception. They seem to
have made an effort to keep the words printed on their baby shirts neutral,
like “New York” or “hang in there.” But I was blown away by Carter’s and
Gymboree.
The first thing I noticed when I looked more closely was
that there were significantly fewer words on girls shirts than boys. So, I bet
you can guess some of the girl’s shirt words…”call me princess,” “so amazing,”
“incredible,” “super awesome,” most of them had pictures of cats, suns, oceans,
or pugs on them. The boys on the other hand, wow. Brace yourself. Here’s a
sampling…”be brave, adventure awaits,” “superhero sidekick,” “king of the
forest,” “great outdoor explorer,” future genius,” “all-star champion,” “ride
on, dude,” “let’s roll and explore,” “bluewater cove lookout crew,”
“extraordinary Redbrook troop ranger, junior heroics, patrol camp 96 Yellowstone,” “wave rider,”
“built for speed,” etc. You get the idea.
This is what stands out to me: Boys, even though they are
babies and can’t throw a ball or explore the forest, are praised for their
ability to DO things. Girls, though they have no concept of how sweet their
lives are and they don’t want to be princesses, are praised for doing nothing,
just vaguely being awesome. So what should we praise girls for doing (assuming
we simply must have words on babies shirts)? Of course, future genius applies
to both genders, as does superhero sidekick or exploring, riding motocross,
being a forest ranger…well, any of those things actually. The only exceptions
are being a baseball all-star or future number one draft pick. But, do we
really know what our kids are going to grow up to be? He could become an
interior designer or a fish farmer for all you know, why do we need to label
our babies as professional athletes before they can even grab a rattle?
I know that what’s on a baby’s shirt probably doesn’t
really matter in the scheme of things, but why? Why do these things exist? If you have the ability to mass produce
printed shirts and sell them, why would you ever think that a baby would wear a
shirt that says “bluewater cove lookout crew” or “pretty princess”? It just
doesn’t make sense. In a million years of brainstorming ideas for baby shirts,
I would never come up with any of those things.
((Update: I think these companies are getting the hint. I checked again since they've released their fall lines, and there is improvement as far as the words go, but you still only see the cool stuff like dinosaurs on boy's shirts.))
There are alternatives, for those who don’t want to weed
through the princess shirts at the mall. First of all, I want to give props to
the locals I’m aware of.
Sassy Knitwear
makes clothes for kids and women here in the Twin Cities, and you won’t find any cheesy
words on their clothes.
The Patchery lets kids design their own
clothes using a variety of fabrics and are also made in Minneapolis. Neither
are vocally fighting gender stereoypes, but both are very focused on
sustainability and have girl’s and boy's clothes that are play friendly, and without words.
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Princess Awesome |
Then there are several U.S. clothing companies popping up
whose missions are to combat gender stereotypes.
Princess Awesome is indeed awesome,
they make dresses with dinosaurs and science stuff and pi, and no words. I’m a
huge fan. They are manufacturing in a small factory in Chicago. They don’t have
a huge inventory, but they’re working on it! They’re a little pricey, but I
could see those dresses getting a lot of use.
|
Girls Will Be |
I still hold to my no words on shirts preference, but I love the non-worded shirts at
Girls Will Be.
They provide some great options for girls that don’t want to be too girly. The
shirts’ art features bugs, robots, camping, math, all good stuff, all the stuff
I hope my girls like. Their shirts and shorts are made in L.A., and their
hoodies are made in a company in Honduras that is part of the
Fair
Labor Association. I appreciate their transparency, they share their whole story and process, along with sourcing, on their website.
I like the simplicity of
BuddingSTEM, a line of shirts, pants,
and bags with dinosaurs, rockets, and trains for girls. I couldn’t find any
information about their sourcing and haven't heard back from an email inquiry. According to their website, some of their clothes are made in the
U.S. and some are imported and printed in the U.S.
Other U.S. tee shirt makers that are fighting gender stereotypes are
Quirkie kids, who make pink shirts
with cool cartoon drawings of animals;
Handsome in Pink, who make tee shirts that openly defy gender norms by putting graphics of tool belts on pink onesies and putting the phrase "forget princess, call me president" on onesies and tee shirts;
Jessy
and Jack, who make shirts with robots and brightly colored animals with
waterbased inks; and Svaha, who makes shirts with science themes, dinosaurs,
trucks, planes, etc..
Svaha claims their
shirts are ethically sourced and sweatshop free, made in the U.S. and abroad. Handsome in Pink and Jessy and Jack use American Apparel tee
shirts and onesies. It is a bit ironic to use a manufacturer that is shrouded by sexual discrimination
and assault charges for a gender-equity focused clothing company, but hey, at least American
Apparel’s workers are paid and safe.
Princess Free Zone
has gender-neutral tee shirts for girls also, and they are made and dyed in the U.S., but I am
not certain where.
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Handsome in Pink |
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Princess Free Zone |
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Jessy and Jack |
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Quirkie Kids |
Almost all of these companies have something in common. They
were started by moms whose daughters didn’t want to wear princesses and
sparkles, and couldn’t find clothes they liked at the stores. More power to
them. I hope we see more of this, and I hope it catches on with the retailers.
Really it is sad that it hasn’t already, and that there are people who actually
think it is wrong to mix girls and boys toys in the Target toy aisle. After I
saw this the other day at Target, I don’t think you need signs to tell you
where the girl’s stuff is…